Founded in 2014 by The Betsy - South Beach boutique hotel, Miami's premiere a cappella festival is an experience unlike any other. #BetsyAcaFest pairs top experts in the industry, from Grammy winners to "The Voice" contestants, with hundreds of high school and collegiate musicians from all over the nation. Together, they bring a cappella culture to Miami Beach with workshops, pop-up performances, and a community showcase to cap off the weekend. As the social media fellow, I took on the task of documenting the weekend through our various social channels, providing professional photography and videography, creating promotional graphics, and aiding in overall event production.
Since managing all @BetsyAcaFest social channels in August, the account achieved significant growth on both Instagram and Twitter. The highest activity peaked during and after the weekend of the festival in early November.