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BetsyAcaFest

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Betsyacafest

Founded in 2014 by The Betsy - South Beach boutique hotel, Miami's premiere a cappella festival is an experience unlike any other. #BetsyAcaFest pairs top experts in the industry, from Grammy winners to "The Voice" contestants, with hundreds of high school and collegiate musicians from all over the nation. Together, they bring a cappella culture to Miami Beach with workshops, pop-up performances, and a community showcase to cap off the weekend. As the social media fellow, I took on the task of documenting the weekend through our various social channels, providing professional photography and videography, creating promotional graphics, and aiding in overall event production.

Since managing all @BetsyAcaFest social channels in August, the account achieved significant growth on both Instagram and Twitter. The highest activity peaked during and after the weekend of the festival in early November.

INSTAGRAM IMPRESSIONS

TWITTER IMPRESSIONS