Betsyacafest
Founded in 2014 by The Betsy - South Beach boutique hotel, Miami's premiere a cappella festival is an experience unlike any other. #BetsyAcaFest pairs top experts in the industry, from Grammy winners to "The Voice" contestants, with hundreds of high school and collegiate musicians from all over the nation. Together, they bring a cappella culture to Miami Beach with workshops, pop-up performances, and a community showcase to cap off the weekend. As the social media fellow, I took on the task of documenting the weekend through our various social channels, providing professional photography and videography, creating promotional graphics, and aiding in overall event production.
Since managing all @BetsyAcaFest social channels in August, the account achieved significant growth on both Instagram and Twitter. The highest activity peaked during and after the weekend of the festival in early November.
INSTAGRAM IMPRESSIONS
TWITTER IMPRESSIONS
Balanced Yoga
A light, airy studio; a community of unwavering support; a space where vulnerability is celebrated and judgement is checked at the door. Balanced Yoga Studio is a sacred gathering place for people of all ages and experience levels in Columbus, OH. I focused on my photography skills during my time here, but also worked in video, graphic design, social copywriting and more.
All Saints Youth
"Here we are - the first step to changing the world is showing up." After hiring a new director, All Saints Church in Winter Park, FL needed a fresh look to match the growth happening in their youth ministry. With teen culture and aesthetic in mind, we worked to create something minimalist, clean, and cool.
AcaBelles
Pink chucks, powerful voices, and girl power - the Florida State University AcaBelles are a force to be reckoned with in the a cappella community and beyond. Covering a wide variety of music, the 'Belles sounds range from fierce femme belting to groovy synth-pop blends. As Marketing Director, I created album art, promotional campaigns, concert posters, branding, and web design, as well as managing social media. Our viral cover of "Royals" in 2013 sparked a mass increase in fans and followers, a new album, and even a reality show produced by John Legend (Sing It On).
Going Viral: 9,500,000+ views
presentation
Too often the elderly are taken advantage of when it comes to the pharmaceutical industry; they need an advocate, a hero, someone that will look out for them when they might not be able to themselves. While working at Clarity Presentations in Columbus, OH, I joined forces with a geriatric pharmacist to create an eye catching presentation with a comic book feel that would convey his idea of being a Superhero for elderly patients.
