The Patio App

  • The Patio App was a social networking app used by over 300k students across 350 colleges and universities. Patio found product-market fit with incoming freshmen who used the app to make friends before arriving on campus. At it’s peak, Buzzfeed declared Patio “Facebook for Gen-Z”. I served as Marketing Manager for a year before being promoted to Head of Marketing.

  • ✽ Sourced and managed 200 ambassadors at 350+ colleges
    ✽ Lead content creation and social strategy across Instagram and TikTok
    ✽ Researched and developed monetization strategy, created pitch decks for potential advertisers
    ✽ Managed all brand collaborations, merchandise design, paid social, and influencer marketing
    ✽ Wrote and edited copy across the app, website, social platforms, and marketing materials
    ✽ Supported 24/7 trust & safety moderation

  • ✽ Grew Patio by 262%, with 298K user downloads and ranking #44 in the App Store
    ✽ Grew social media following by 19K (98.9%)
    ✽ Developed a unique and cohesive brand voice that reflects the app’s target audience
    ✽ Developed key partnerships through our Patio Ambassadors that was a driving force in YikYak purchasing Patio in May 2023

✷ Building College Communities ✷

My team and I sourced and managed over 150 college ambassadors, dozens of influencers, and 15 interns — leveraging each of their campus connections and insights to promote Patio. Building our ambassador program from the ground up, we worked with these “Patio Partners” on a daily basis to push different campaigns, plan in-person events, distribute merch and keep their Patios active and growing. You can see what our Partners have to say about Patio here.

social media management

social media management

I owned both our Instagram and TikTok feeds, growing Patio’s following by 98.9%. Instagram was key in establishing and maintaining relationships with our Patio Partners, while TikTok helped expand our reach to new users. All content was created or scripted by me and my marketing team.

instagram
tiktok

Collaborations ✷ Giveaways ✷ Scholarships

  • Back to School Giveaway

    With the help of our Patio Partners, we launched “Back to School” giveaways at 15 of our top Patios. This initiative sparked a large increase in downloads and activity in these schools.

  • Hype and Vice x Patio

    I reached out to Hype and Vice, a college apparel brand, to organize a collaboration for our overlapping audiences. We partnered on an Instagram giveaway as well as contributed custom stickers to their goodie bags at pop ups.

  • Patio Scholarship

    I led the creation and promotion of two scholarship programs designed to raise awareness about Patio while giving back to our community. Nearly 10,000 students applied.

  • Live Q&A

    Since our target users were freshmen, we organized live and virtual events to help get them ready & excited for college. We hired two of our college influencers to answer questions in an IG Live Q&A attended by hundreds of students.

  • College Brands Giveaway

    Brewbike and Student-Made, two college focused small businesses, reached out to us to see if we’d be interested in collaborating. Over 2,000 students entered the giveaway.