The Patio App

  • The Patio App was a social networking app used by over 300k students across 350 colleges and universities. Patio found product-market fit with incoming freshmen who used the app to make friends before arriving on campus. At it’s peak, Buzzfeed declared Patio “Facebook for Gen-Z”. I served as Marketing Manager for a year before being promoted to Head of Marketing.

  • ✽ Sourced and managed 200 ambassadors at 350+ colleges
    ✽ Lead content creation and social strategy across Instagram and TikTok
    ✽ Researched and developed monetization strategy, created pitch decks for potential advertisers
    ✽ Managed all brand collaborations, merchandise design, paid social, and influencer marketing
    ✽ Wrote and edited copy across the app, website, social platforms, and marketing materials
    ✽ Supported 24/7 trust & safety moderation

  • ✽ Grew Patio by 262%, with 298K user downloads and ranking #44 in the App Store
    ✽ Grew social media following by 19K (98.9%)
    ✽ Developed a unique and cohesive brand voice that reflects the app’s target audience
    ✽ Developed key partnerships through our Patio Ambassadors that was a driving force in YikYak purchasing Patio in May 2023

✷ Building College Communities ✷

My team and I sourced and managed over 150 college ambassadors, dozens of influencers, and 15 interns — leveraging each of their campus connections and insights to promote Patio. Building our ambassador program from the ground up, we worked with these “Patio Partners” on a daily basis to push different campaigns, plan in-person events, distribute merch and keep their Patios active and growing. You can see what our Partners have to say about Patio here.

social media management

social media management

I owned both our Instagram and TikTok feeds, growing Patio’s following by 98.9%. Instagram was key in establishing and maintaining relationships with our Patio Partners, while TikTok helped expand our reach to new users. All content was created or scripted by me and my marketing team.

Collaborations ✷ Giveaways ✷ Scholarships